The idea to change the market
About us
GEL is one of the leading express freight networks in Germany. Starting with a focus on bulky, heavy, sensitive and especially time-critical goods servicing commercial customers, GEL occupied a logistics niche some 30 years ago. While parcel services and general cargo networks have been working on the highest possible standardisation of their processes, GEL took the other path: the non-automated handling of goods with special challenges.
With the emergence of e-commerce, specifically in the last ten years, it was once again GEL that realigned its business model to meet the special challenges of this market. Thus, the former B2B network increasingly developed into a B2C specialist for XXL products with special services focusing on private consignees.
Today, we enable e-commerce players, retailers and manufacturers to offer full coverage B2C and B2B multichannel services. With suitable IT connectivity, transparent shipment tracking and short transit time.
What we stand for
It is our job to lead the company into a successful future by positioning GEL as an established, economically successful player in the market. To achieve this, we keep close contact to our customers and try to meet their needs with the most possible flexibility. Just as we have always done - with a lot of passion and joy, but also with high standards.
In order to achieve and sustain this, we rely on an efficient network that we are constantly expanding and optimizing for the future. We are driven by our demands for outstanding quality. GEL is the right partner for e-commerce business. A partner that knows how to handle demanding goods - and that simplifies the shipping process. In doing so, we listen closely to our customer´s needs and subsequently shape the market of the future. This is our motivation.
Norbert Keimeier, Tobias Starosky
Chief Executive
GEL Vision
Beyond 2025
Wir wollen uns auch weiterhin von dem Gedanken leiten lassen, als „Enabler des E-Commerce“ für Onlineshops und Plattformen zu agieren: Nämlich indem wir diesen die Möglichkeit anbieten, ihre XXL-Waren „so einfach wie Paket“ an ihre Privatempfänger liefern zu lassen. Als Bestandteil der Wertschöpfung im Sinne eines rundum gelungenen, positiven Einkaufserlebnisses inklusive der Belieferung bis an die Tür, oder sogar darüber hinaus bis in die Wohnung, wenn gewünscht. Zur Zufriedenheit der Kunden unserer Kunden. Getreu unserer Vision: „Wir sind erste Wahl, wenn es darum geht, jeden einzelnen Empfänger von anspruchsvoller Ware einfach glücklich zu machen“.
Dabei wird die Zustellung an Gewerbekunden auch weiterhin wichtiger Bestandteil der GEL bleiben! Nicht nur, dass die Zukunft des E-Commerce auch die Einbindung von Zwischenhändlern und Filialen in die Distri-butionskonzepte unserer Kunden umfasst; B2B-Plattformen und v.a. der Ansatz, unseren B2B-Versendern eine Optimierung ihrer Versandlogistik anbieten zu können, bleibt wichtiger Bestandteil des GEL-Angebotes.
